Restauranteur Spotlight: Amarachi's Adebayo Adewumi on View's Impact

At Views, our clients’ perspectives help to shape the future of our work. In this series, we dive into their stories and discuss the impact Views has had on their business.
At Views, our clients’ perspectives help to shape the future of our work. In this series, we dive into their stories and discuss the impact Views has had on their business.

COVID-19 brought unparalleled challenges for the restaurant industry and those working within it.

Adebayo Adewumi’s Brooklyn restaurant, Amarachi, strove to adapt to the realities of the pandemic for months. Then the unthinkable happened. Adebayo’s brother Jonathan (co-owner of Amarachi), succumbed to the virus after weeks of fighting. The grieving family now struggled with the loss of Jonathan as well as the hurdles of running a restaurant during a pandemic.

This is when Views came into the picture. Adewumi describes his relationship with Views as totally different from any other with a vendor or service.

At a time of great personal and professional hardship “[Views] cared about both my personal wellbeing and the viability of the business,” Adewumi offered, “no one else offered the same level of service.”

When asked how Views changed his business, Adewumi explained that Views renovated Amarachi’s online presence with a beautiful menu, professional photographs, and a way to connect the menu across online services.

You see, Amarachi has been a beloved Brooklyn destination since 2004, way before most food and drink establishments were online at all.

Envisioning a cultural hub for patrons of African descent and visitors from around the world, Adewumi opened Amarachi originally as a lounge and music venue. 10 years later, a full-fledged restaurant was added to the concept. Serving a fusion of African, Diasporan, and New American cuisines, it seeks to fill the dearth of African-inspired establishments in the fine dining realm.

The restaurant completed Adewumi’s vision, broadening Amarachi’s audience and contributing to the upscale, vibrant atmosphere as perfect for date night cocktails and Bub Rub Steak Fries as for a family gathering over Beef Suya and Jollof Rice.

Amarachi is a unique and special destination, and Views continues to showcase its menu in a way that is just as striking.

Adewumi left us with his thoughts about the future of Views and what he hopes to see. “Every small business should be able to market themselves with Views” Adewumi confided. He wants to see more small business owners taking advantage of the benefits of the service.

As he sees it, Views is doing something completely different than anyone else out there: investing in clients so that once the pandemic has abated, they may succeed in the long term. And that’s exactly how we see it too.

No matter what your personal story is, Views is committed to helping your business excel as it deserves. To ensure you have an opportunity to see how Views works for your restaurant, we’re offering your FIRST 3 MONTHS OF SERVICE FOR FREE. So give Views a try. We can’t wait to meet you.

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